Personalization is one of the hot topics these days, so it's time to show everybody how to walk the talk with an article to illustrate some very basic yet interesting cases of controlling (and personalizing) website content using FlowStack.

Personalize landing pages

Let's start with a small exam...

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We are really excited about our flow builder and want to show you a glimpse.

It's so easy and fast to setup customer journeys / flows using 3 simple elements:

Actions Decisions Triggers An action is something you want to happen to the profile, e.g. "Send email", "Score lead", "Send profile infor...

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In my previous post I shed some light on the key requirements for the Next Gen marketing automation platform.
One requirement is that it is actually a CDP, which means it serves as a unified customer database.

It was mentioned the data model is schemaless, which is a technical term for not having...

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Partially inspired by the predictable “Predictions for 2017” type of posts and articles comes my biased take on the key characteristics of the next generation marketing automation platform, which will emerge in 2017.

We will inarguably see most single/cross/multi channel platforms (read ESP’s) imp...

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