Customer Data Modeling Made Easy
In this article we will dig a little deeper into data modeling of the FlowStack profile. We will try to keep it simple and include some examples which could easily be converted into your real world needs.
The intended audience for this article is familiar with terms like REST and JSON. If such term...
Sneak Peek of the Flow Builder
We are really excited about our flow builder and want to show you a glimpse.
It's so easy and fast to setup customer journeys / flows using 3 simple elements:
Actions Decisions Triggers An action is something you want to happen to the profile, e.g. "Send email", "Score lead", "Send profile infor...
Website Personalization and Goodies from R&D
Personalization is one of the hot topics these days, so it's time to show everybody how to walk the talk with an article to illustrate some very basic yet interesting cases of controlling (and personalizing) website content using FlowStack.
Personalize landing pages
Let's start with a small exam...
What does a customer look like?
In my previous post I shed some light on the key requirements for the Next Gen marketing automation platform.
One requirement is that it is actually a CDP, which means it serves as a unified customer database.
It was mentioned the data model is schemaless, which is a technical term for not having...