We are really excited about our flow builder and want to show you a glimpse.
It's so easy and fast to setup customer journeys / flows using 3 simple elements:
Actions Decisions Triggers An action is something you want to happen to the profile, e.g. "Send email", "Score lead", "Send profile information to external system"
Think of a decision as the answer to a question, of which the answer possibilities are either "Yes" or "No". Each answer represents a different path in the flow. E.g. "Has profile opened mail within 2 days?"
A trigger is something that needs to be fulfilled before profile continues down the flow. E.g. "On click of certain link"
Have a look at the example of a welcome flow Welcome flow example
When a profile is stored in the database a welcome email is sent.
2 days after the mail is sent, we will make a decision
Example of decision
If profile has a certain email address and has clicked the landing page link, the condition is fulfilled.
The condition is setup using the segmentation tool.
As a special treat to developers interested in setting up flows programmatically (yes - you could do that using the api), the segmentation tool allows for code mode, which shows the SegQL representation of the condition.
SegQL Mode of segmentation tool