Decrease and lack of customer loyalty: Is that a challenge for only Mercedes-Benz car owners? No! The loyalty towards an authorized dealer and the workshop drops over time for other brands too. It is well known that car owners choose alternative workshops when their car gets older. The new thing is...
Introducing SegQL
SegQL is a domain specific query language which purpose is to find matching objects in JSON format. It provides a way for querying data via the API. It could be used to check if specific content should be shown in a message. It could also be available as a service called from cus...
In this article we will dig a little deeper into data modeling of the FlowStack profile. We will try to keep it simple and include some examples which could easily be converted into your real world needs.
The intended audience for this article is familiar with terms like REST and JSON. If such term...
Personalization is one of the hot topics these days, so it's time to show everybody how to walk the talk with an article to illustrate some very basic yet interesting cases of controlling (and personalizing) website content using FlowStack.
Personalize landing pages
Let's start with a small exam...
We are really excited about our flow builder and want to show you a glimpse.
It's so easy and fast to setup customer journeys / flows using 3 simple elements:
Actions Decisions Triggers An action is something you want to happen to the profile, e.g. "Send email", "Score lead", "Send profile infor...
In my previous post I shed some light on the key requirements for the Next Gen marketing automation platform.
One requirement is that it is actually a CDP, which means it serves as a unified customer database.
It was mentioned the data model is schemaless, which is a technical term for not having...