FlowStack is a Customer Data Platform (CDP) and serves as the Marketers consolidated database of customers and leads. The data model is unique and supports nested and complex data structures.
Create segments from any data you have collected in FlowStack. Use the segments for targeted content or as starting points for flows.
The concept of personalization of content involves both audience targeting and rendering of content. With FlowStack you have one source of truth, enabling true personalization across channels and devices.
Increase engagement with your customers by easily building and managing digital customer journeys across different channels and different systems/platforms.